Unbox Metrics Dashboard v3

Company

North Stars · OKR status · Milestones · Jul 27 2026

ARR (Run Rate)

$644.5K

+128% YTD · $53.7K MRR · from $283K Jan

Live Brands

11 contracted · 3 design partner · 26 rolling/pilots

WAU

—

Weekly active users · live

GMV Attributed

—

Prior full week · live

Initiative Status · Q2 2026

🛡 Safety · Set-and-forget

Hugo Soul · Jun 30

⚠ 1 project overdue

Audit Risk Names +59d

👥 Creator Mgmt · E2E workflow

Alastair Hardie · Jun 30

⚠ 4 projects overdue

Collabs PH · Outreach PH · Creators PH · Smart Collabs

⚡ Platform & Scale · Enterprise

MJ Long · Jun 30

⚠ 1 project overdue

Workspaces Multi-Brand +76d

🔬 Intelligence · Differentiated

Tiff Tuor · Jul 31

✓ On track

All projects in scope

Commercial

Deals pipeline · Live from Attio · Jul 27 2026

Live MRR

$66,207

14 full contracts · +$12,500 WoW (+23.3%)

Total Pipeline

$2.11M

25 pipeline deals (unweighted)

Weighted Pipeline

$1.38M

Confidence-adjusted · Q2+Q3

Contracting Now

$375.8K

7 deals · avg 90% conf

Stage Funnel

Live Deals

$66.2K MRR

Contracting

$375.8K

Negotiating

$104K

Proposal

$400K

Lost

—

Active Deals — Highest Confidence First

Flywheel — 2026-27 MSA	Lead	$594,000	90%
Publicis / Influential — Agency MSA	Lead	$175,500	10%
PepsiCo 2026 (12-Month)	Lead	$162,000	90%
Logitech — Standard MSA	Proposal	$139,500	50%
Philips-Versuni — Standard MSA	Proposal	$139,500	50%
Nestlé — Standard MSA 2026	Contracting	$132,750	90%
Front Row Group — Starter MSA	Lead	$119,250	10%
Clorox 2026	Contracting	$96,000	90%
Bausch + Lomb — 2 Brand MSA	Contracting	$58,500	90%
Nehemiah — Standard MSA	Negotiating	$52,650	75%
Reckitt — Standard MSA 2026	Negotiating	$51,750	75%
Orca 2026-27 Partnership	Lead	$49,500	90%
PepsiCo 2026 (6-Month)	✓ Won	$81,000	Started Jul 20
P&G APAC (6mo)	✓ Won	$56,025	Closed Jun 7
SharkNinja 2026	✗ Lost	$192,000	Lost Jun 7

25 pipeline deals · Contracting 7 ($376K) · Negotiating 2 ($104K) · Proposal 8 ($400K) · Flywheel LEAD at $594K · Live dashboard →

Live Full Contracts — Ramp Status

Deal	MRR	Live / Target	Ramp
Mars Snacking 2026 MSA 2 regions × $6,250/mo	$12,500	Fixed rate	On track
PepsiCo 2026 Started Jul 20 · 1 region × $12,500/mo	$12,500	Fixed rate	On track
Flywheel — 2025-26 MSA 15 live / 40 target · vol → $722/acct	$10,829	15 / 40	−11.9 behind ramp
Flywheel & P&G — 2026-27 MSA 10 live / 14 target · $749/acct	$7,490	10 / 14	+2.1 ahead
Orca 2025-26 Partnership Fixed $4,125/mo	$4,125	Fixed rate	On track
GoPlaces — MSA 2026 3 brands · Centrum, Sodastream UK, Sensodyne UK	$4,788	3 / 3	On track
Liquid I.V. 2026 Started May 6 · 1 brand	$1,200	1 / 1	On track
WPP / VML 2 brands × $1,250/mo · Started Jun 15	$3,325	2 / 2	On track
Onyx Co — Design Partner 3 brands · £200/acct/mo · May–Aug 2026	£600	3 / 3	On track
Pattern — 3mo Pilot 2 brands × $1,500/mo · Jun–Aug 2026	$3,000	2 / 2	On track
THG Ingenuity Partnership 0 live / 15 target · no revenue yet	$0	0 / 15	−4.5 behind ramp

Total MRR: $66,207 · PepsiCo 2026 live Jul 20 (+$12,500) · WPP/VML 2 brands live · Flywheel MSA (15 live, 40 target) and THG Ingenuity (0 live, 15 target) behind ramp.

Customer Success · Users & Product

ClickHouse

Metric	Current	WoW
WAU	239	-9.5%
GMV (week)	$1,261,770 wk Jun 15	—
Feature Adoption	Safety: 75% · Briefs: 55% · Analytics: 32%	—
Full-Feature Brands	24	+1
Sessions / Brand / Wk	39.3	+13.3%
Review Queue Backlog	27,509	+1,948 ↑

GMV shows last completed week (Jun 15–21): $1,261,770 · Prior week (Jun 8–14): $1,141,147 (+10.6% WoW). · vs Plan column is editable — values saved in browser.

Product · Safety Model Performance

Live from ClickHouse · safety_flags_by_type · 41,630 reviewed

Overall Model F1

0.773

F1 Score

Precision

64.2%

Recall

96.9%

77.3%

High recall / lower precision = model catches nearly everything but generates false positives — contributing to the review queue backlog growth.

F1 by Flag Type — Worst Performers

Flag Type	FP	FN
Other	0	176
Misleading Content	0	132
Commercial Content	0	87
Wearing purple	55	0
Inappropriate Content	0	43
Cleaning product	31	0
Health Misinformation	0	14
Scarcity	0	13

Overall: 26,204 TP · 14,600 FP · 826 FN across all reviewed flags

Engineering · Bugs & Projects

Live from Linear

P0 — Urgent

3 Todo 1 Backlog

✓ 0 resolved this week

P1 — High

8 In Dev/QA 7 Code Review 2 In Progress 15 Todo/Backlog

✓ 19 closed in last 14 days

Open P0s

ID	Title	Status	Assignee
UNB-1982	Creator messages being auto-sent for Unlicensed Music	Todo	MJ Long
UNB-1605	GMV max integration not working for Liquid IV	Todo	—
UNB-1330	Pantene UK — "no collaborations found" on remove	Todo	Ted Bennett
UNB-1881	Ingest GMV Max performance	Backlog	—

Notable Open P1s

ID	Title	Status	Assignee
UNB-1557	Collaborations not pulling through from Affiliate Center	Todo	Basil Woods
UNB-1506–09	⚠ 4 Pentest security findings — unassigned 54d	Backlog	—
UNB-1521	Creator Safety status inconsistent with detail view	Code Review	Tomas G
UNB-1991	Cannot remove video from GMV Max	Todo	MJ Long
UNB-2013	Bug: Uninvited Creator Videos in Campaign Dashboard	Todo	MJ Long
UNB-2029	Bug: Creators Added to List Not Appearing in List View	Backlog	—
UNB-2050	Video preview does not play in new Flagged Videos queue	Todo	Everaldo
UNB-2089	⚠ AI-generated videos not detected (Liquid IV)	Todo	Tiff Tuor

Weekly Snapshot · P0/P1 Opened & Time in Code Review · Jul 27 2026 ▶

P0 / P1 Bugs Opened This Week

P0 OPENED

P1 OPENED

0 new P0s
3 new P1s

3 new P1 bugs opened Jul 20–Jul 26: UNB-2089 (AI videos not detected), UNB-2096, UNB-2099 (GMV Max ad removal). 0 new P0s.

Time in Code Review · All 32 Issues

19d

MEDIAN

33d

AVERAGE

32 issues
in Code Review

Issue	Title	Assignee	In CR
UNB-976	SSO	Tomas	139d
UNB-980	Twix videos in Skittles queue P1	MJ	110d
UNB-1328	Recommended creators count mismatch	Mateo	82d
UNB-1546	Error retrieving cached metrics	Ted	73d
UNB-1545	Bug report button	Ted	73d
UNB-1570	Creator Profile Inconsistencies	Mateo	66d
UNB-1699	Add drainer/publisher workflows to API	Ted	58d
UNB-1767	Fix dependabot lockfile errors	Ted	54d
UNB-1660	Claude Design	Alastair	52d
UNB-1737	Filter creators by tag (incl/excl)	Ted	51d
UNB-1468	Data discrepancy investigation P1	Tomas	39d
UNB-1794	Implement Quarantine Policies	Tomas	31d
UNB-1947	Release quarantined videos (no GMV Max)	Tomas	25d
UNB-1953	Add workspace navigation (Workspace Admins)	Tomas	23d
UNB-1912	User-level roles permissions P1	Tomas	23d
UNB-1932	Quarantine - Global Exclusion List	Tomas	19d
UNB-1983	Implement quarantine UI indicators	Tomas	19d
UNB-1521	Creator Safety status inconsistent with detail P1	Tomas	19d
UNB-1790	Creator Marketplace Advanced Filters	Mateo	19d
UNB-1966	Add Merchant Region & Workspace Owner P1	Tomas	16d
UNB-1998	Build Safety Overview page P1	Everaldo	13d
UNB-2004	Notifications of outstanding review queue volume	Nick	9d
UNB-2045	Policy not correctly removing video from campaign P1	Nick	9d
UNB-2070	check failures	Ted	6d
UNB-2058	Analytics Panel Showing at Group Level	Mateo	6d
UNB-2075	Unify Import CrossOver Fix	Everaldo	5d
UNB-1648	Fix logo rendering in sidebar and navigation menu	Tomas	4d
UNB-1820	Monitoring usage for set & Forget — DataWarehouse	Tomas	3d
UNB-2054	Add editable Risk explanation field	Everaldo	3d
UNB-2025	Policy column info unclear on review queues	Everaldo	3d
UNB-2023	Usernames not rendering correctly in Confirmed Risks	Everaldo	2d
UNB-2100	Create collab Lara feedback	Everaldo	2d

Time = days since updatedAt (last status change). Linear state history API required for exact state-transition timestamps.

Features Behind Feature Flag · 42 issues awaiting release ▶

ID	Title	Project	Assignee	Waiting
Reduce Pipeline Compute AWS Costs
UNB-1263	Better TTS pagination	AWS Costs	Basil Woods	97d
UNB-1392	Reconfigure Samples P1	AWS Costs	Basil Woods	87d
UNB-1331	Run video performance spark on needed records P1	AWS Costs	Basil Woods	86d
UNB-1333	Reduce unnecessary unprocessed_videos runs	AWS Costs	Basil Woods	81d
UNB-1425	Make video & product performance spark efficient	AWS Costs	Basil Woods	80d
New: Ads to the Platform
UNB-919	Video Page / List: Ad Campaign Display	Ads Platform	Mateo Jacques	144d
UNB-925	Creator Profile: Ad Campaign Display	Ads Platform	Mateo Jacques	115d
UNB-1782	GMV Max video-level data for Auto-Selection	Ads Platform	MJ Long	45d
No Project
UNB-1010	Invalid sort column publishDate P1	—	Mateo Jacques	128d
UNB-1420	Scope advertiser id for ads per merchant P1	—	Ted Bennett	82d
UNB-1297	Fallbacks for Gemini video + audio	Pipeline	Basil Woods	80d
UNB-907	Error: Invalid new message webhook payload	—	Ted Bennett	80d
UNB-1028	Multi-selecting risks cut-off on page	—	Mateo Jacques	75d
UNB-1319	Smart Groups data inconsistencies	Collabs	Tomas	61d
UNB-1704	Backpopulate costs for Bianca	Pipeline	Basil Woods	59d
UNB-1223	Auto-action flags when auto-confirmed	Review Queue	Ted Bennett	59d
UNB-1714	Assurance Error	Pipeline · Bug	Basil Woods	57d
UNB-1569	Top performers active partners score	—	Tomas	55d
UNB-1763	Unlicensed music flags not auto-confirmed P1	Safety · Bug	Ted Bennett	54d
UNB-1548	Improve video removal detection	—	Tomas	50d
UNB-1818	Additions to videos table in ClickHouse	Data	Alastair Hardie	45d
UNB-1832	DBT OOM	—	Basil Woods	45d
UNB-1678	Foreign language translation of transcript	Review Queue	Tiff Tuor	40d
UNB-1830	New safety policy config	—	Ted Bennett	40d
UNB-1876	Fix ads campaign report	—	Basil Woods	37d
UNB-1919	Exclude/remove from GMV Max ads	—	MJ Long	31d
UNB-1715	Creator daily summary table & sample funnel	—	Alastair Hardie	27d
UNB-1587	DataWarehouse feature adoption models	—	Mateo Jacques	27d
UNB-1902	Update creator_risk_explanation for music	Safety	Tiff Tuor	26d
UNB-956	Add PH region to redirect + auth	—	MJ Long	25d
UNB-1898	Sample Management feature adoption	Sample Mgmt	Mateo Jacques	25d
UNB-1927	Creator_cohort column in Datawarehouse	Creator Tags	—	24d
UNB-1897	Creator Tags feature adoption	Creator Tags	Mateo Jacques	23d
UNB-1963	Generic Ads link and slack notification	—	MJ Long	23d
UNB-1969	New video endpoint	—	Basil Woods	17d
UNB-2016	Too many partitions	Pipeline	Basil Woods	16d
UNB-2067	Fix dbt issue	—	Basil Woods	6d
UNB-1931	Provide English translation of transcript	Safety S&F	Everaldo	6d
UNB-2079	Dbt performance + Ensure videos have Visual	Pipeline	Basil Woods	5d
UNB-2078	Creator Post Rate required	—	Basil Woods	4d
UNB-2087	Minor DBT fixes	—	Basil Woods	3d
UNB-2090	Fix ad exclusions	—	Basil Woods	2d

42 issues in "Behind Flag" completed state. Oldest: UNB-919 (144d). Ads Platform (UNB-919, UNB-925, UNB-1782) waiting 45–144d. 6 new since last update: UNB-2067, UNB-1931, UNB-2079, UNB-2078, UNB-2087, UNB-2090.

Engineering Project Timeline · Apr – Aug 2026 · By Initiative

Apr May Jun Jul Aug

🛡 Safety · Set-and-forget Hugo Soul · Target Jun 30 → Linear

Updated Review Queue & Video Processing

In Progress · → Jun 26

Risk Configuration Page

Nick · → Jun 19

Customer Risk Configurations

Tiff · ongoing

Creator-Facing Risk Explanations

Tiff · → Jun 19

Safety Config Data Centralised