Unbox Metrics Dashboard v3

Company

North Stars · OKR status · Milestones · Jun 12 2026

ARR (Run Rate)

$512K

+80% YTD · $42.6K MRR · from $284K Jan

Live Brands

40

11 contracted · 3 design partner · 26 rolling/pilots

WAU

—

Weekly active users · live

GMV Attributed

—

Prior full week · live

Initiative Status · Q2 2026

🛡 Safety · Set-and-forget

Hugo Soul · Jun 30

⚠ 1 project overdue

Audit Risk Names +10d

👥 Creator Mgmt · E2E workflow

Alastair Hardie · Jun 30

⚠ 4 projects overdue

Collabs PH · Outreach PH · Creators PH · Smart Collabs

⚡ Platform & Scale · Enterprise

MJ Long · Jun 30

⚠ 1 project overdue

Workspaces Multi-Brand +27d

🔬 Intelligence · Differentiated

Tiff Tuor · Jul 31

✓ On track

All projects in scope

Commercial

Deals pipeline · Live from Attio · Jun 12 2026

Live MRR

$42,647

11 full contracts · +$4,161 WoW

Total Pipeline

$1.38M

18 active deals (unweighted)

Weighted Pipeline

$1.05M

Confidence-adjusted · Q2+Q3

Contracting Now

$337K

4 deals · avg 90% conf

Stage Funnel

11

Live Deals

$42.6K MRR

4

Contracting

$337K

5

Negotiating

$576K

9

Proposal

$469K

7

Lost

—

Active Deals — Highest Confidence First

Flywheel & P&G 2026-27 MSA	Negotiating	$215,712	90%
PepsiCo 2026	Contracting	$186,000	90%
Unilever Partnership	Negotiating	$159,000	75%
Nestlé — Standard MSA 2026	Negotiating	$119,250	75%
Logitech — Standard MSA	Proposal	$139,500	50%
Philips-Versuni — Standard MSA	Proposal	$139,500	50%
Clorox 2026	Contracting	$74,250	90%
Bausch + Lomb — 2 Brand MSA	Contracting	$58,500	90%
P&G APAC (6mo)	✓ Won	$56,025	Closed Jun 7
SharkNinja 2026	✗ Lost	$192,000	Lost Jun 7

18 active deals · Negotiating up 1→5 ($576K) · 4 in contracting · MRR +$4,161 WoW · P&G APAC won Jun 7 · SharkNinja lost Jun 7 · Live dashboard →

Live Full Contracts — Ramp Status

Deal	MRR	Live / Target	Ramp
Mars Snacking 2026 MSA 2 regions × $6,250/mo	$12,500	Fixed rate	On track
Flywheel — 2025-26 MSA 14 live / 40 target · vol → $722/acct	$10,107	14 / 40	−11.9 behind ramp
Flywheel & P&G — 2026 US & UK 9 live / 14 target · $659/acct	$5,931	9 / 14	+2.1 ahead
Orca 2025-26 Partnership Fixed $4,125/mo	$4,125	Fixed rate	On track
GoPlaces — MSA 2026 3 brands · Centrum, Sodastream UK, Sensodyne UK	$4,788	3 / 3	On track
Liquid I.V. 2026 Started May 6 · 1 brand	$1,200	1 / 1	On track
Onyx Co — Design Partner 3 brands · £200/acct/mo · May–Aug 2026	£600	3 / 3	On track
Pattern — 3mo Pilot 2 brands × $1,500/mo · Jun–Aug 2026	$3,000	2 / 2	On track
THG Ingenuity Partnership 0 live / 15 target · no revenue yet	$0	0 / 15	−4.5 behind ramp

Total MRR: $42,647 · GoPlaces MSA now 3 brands (Centrum, Sodastream UK, Sensodyne UK +Jun 11) · Onyx 3 brands via Design Partner (not in Attio yet) · Flywheel MSA and THG Ingenuity behind ramp — 26 and 15 brands needed.

Customer Success · Users & Product

ClickHouse

Metric	Current	WoW
WAU	242	+2.5%
GMV (week)	$1,089,784 wk Jun 1	—
Feature Adoption	Safety: 73% · Briefs: 56% · Analytics: 33%	—
Full-Feature Brands	24	+1
Sessions / Brand / Wk	35.8	+33.6%
Review Queue Backlog	25,561	+412 ↑

GMV shows last completed week (Jun 1–7): $1,089,784 · Prior week (May 25–31): $1,260,189 (−13.5% WoW). · vs Plan column is editable — values saved in browser.

Product · Safety Model Performance

Live from ClickHouse · safety_flags_by_type · 26,631 reviewed

Overall Model F1

0.716

F1 Score

Precision

57.0%

Recall

96.3%

F1

71.6%

High recall / lower precision = model catches nearly everything but generates false positives — contributing to the review queue backlog growth.

F1 by Flag Type — Worst Performers

Flag Type	TP	FP	FN	F1
Gif or sticker presence	1	67	0	0.029
False urgency	10	574	0	0.034
Challenge consumption	7	128	0	0.099
Required tag missing	23	208	0	0.181
Nutritional claims	6	52	0	0.188
Child appeal	62	509	7	0.194
Improper audience depiction	11	75	0	0.227
Negative retailer sentiment	257	1,675	0	0.235

Overall: 14,838 TP · 11,216 FP · 577 FN across all reviewed flags

Engineering · Bugs & Projects

Live from Linear

P0 — Urgent

7

3 In Dev/QA 1 Code Review 2 Todo 1 Backlog

✓ 3 closed this week

P1 — High

29

8 In Dev/QA 2 Code Review 6 In Progress 13 Todo/Backlog

✓ 19 closed in last 14 days

Open P0s

ID	Title	Status	Assignee
UNB-1605	GMV max integration not working for Liquid IV	Todo	—
UNB-1588	Collaboration Creation Failure (Pink Stuff)	Backlog	—
UNB-1549	Collaborations not getting created correctly	In Dev/QA	Ted Bennett
UNB-1460	Unlicensed music not being auto-confirmed (P&G)	In Dev/QA	Ted Bennett
UNB-1419	Losing hardcoded_rules when editing safety models	In Dev/QA	MJ Long
UNB-1330	Pantene UK — "no collaborations found" on remove	Todo	Ted Bennett
UNB-1014	User cannot tell if video has been demonetized 77d	Code Review	Mateo Jacques

Notable Open P1s

ID	Title	Status	Assignee
UNB-1615	Actions not logging despite success messages	Backlog	—
UNB-1557	Collaborations not pulling through from Affiliate Center	Todo	Basil Woods
UNB-1506–09	⚠ 4 Pentest security findings — unassigned 18d	Backlog	—
UNB-1521	Creator Safety status inconsistent with detail view	Todo	Tomas G
UNB-1371	Collaboration grouping view takes 5+ seconds to load	Code Review	Tomas G
UNB-1308	Brand Safety Automation Workflows	Todo	Nick McCarthy
UNB-1079	Creators not appearing for Mars Protein 65d	In Progress	Tomas G

Weekly Snapshot · P0/P1 Opened & Time in Code Review · Jun 12 2026 ▶

P0 / P1 Bugs Opened This Week

0

P0 OPENED

0

P1 OPENED

Clean week
on P0s & P1s

No new P0 or P1 bugs opened Jun 9–12.

Time in Code Review · All 31 Issues

2d

MEDIAN

13d

AVERAGE

31 issues
in Code Review

Issue	Title	Assignee	In CR
UNB-956	Add PH region to redirect + auth	MJ	86d
UNB-1014	User cannot tell if video demonetized P0	Mateo	64d
UNB-980	Twix videos in Skittles queue	MJ	63d
UNB-1546	Error retrieving cached metrics	Ted	29d
UNB-1545	Bug report button	Ted	29d
UNB-1466	Message variables creator outreach	Mateo	28d
UNB-1328	Recommended creators count mismatch	Mateo	21d
UNB-1570	Creator profile inconsistencies	Mateo	17d
UNB-1565	Candidates filtering very slow >1m	Tomas	14d
UNB-1767	Fix dependabot lockfile errors	Ted	10d
UNB-976	SSO	Tomas	10d
UNB-1660	Claude Design — AI safety workflow	Alastair	8d
UNB-1737	T5: Filter creators by tag	Ted	7d
UNB-1568	Filters carry across custom lists	Tomas	4d
UNB-1699	Add drainer/publisher workflows	Ted	3d
UNB-1583	Open collabs pipeline details	Tomas	2d
UNB-1587	DataWarehouse feature adoption models	Mateo	2d
UNB-1692	Build action node release_gmv_max	Tomas	2d
UNB-1685	Build trigger node risk_accepted	Tomas	2d
UNB-1678	Foreign language translation transcript	Tiff	1d
UNB-1604	Navigating filtered review queue	Everaldo	1d
UNB-1564	Active Partners	Tomas	1d
UNB-991	'Unable to analyse' changes	MJ	1d
UNB-1751	Sample requests filter panel	—	1d
UNB-1752	Sample requests search/group by	—	1d
UNB-1753	Sample requests monthly allocations	—	1d
UNB-1750	Sample requests product group rows	—	1d
UNB-1754	Sample requests empty state	Mateo	1d
UNB-1783	Send custom risk request	Tomas	0d
UNB-1830	New safety policy config	Ted	0d
UNB-1835	Handle creator-facing explanation fallback	Everaldo	0d

Time = days since updatedAt (last status change). Linear state history API required for exact state-transition timestamps.

Features Behind Feature Flag · 26 issues awaiting release ▶

ID	Title	Project	Assignee	Waiting
Reduce Pipeline Compute AWS Costs
UNB-1263	Better TTS pagination	AWS Costs	Basil Woods	53d
UNB-1392	Reconfigure Samples P1	AWS Costs	Basil Woods	43d
UNB-1331	Run video performance spark on only needed records P1	AWS Costs	Basil Woods	42d
UNB-1333	Reduce unnecessary unprocessed_videos/creators runs	AWS Costs	Basil Woods	37d
UNB-1425	Make video & product performance spark more efficient	AWS Costs	Basil Woods	36d
New: Ads to the Platform
UNB-919	Video Page / List: Ad Campaign Display	Ads Platform	Mateo Jacques	100d
UNB-925	Creator Profile: Ad Campaign Display	Ads Platform	Mateo Jacques	71d
UNB-1782	GMV Max video-level data for Auto-Selection campaigns	Ads Platform	MJ Long	1d
No Project
UNB-989	'See all content from creator' — no filter applied P1	—	MJ Long	94d
UNB-1010	Invalid sort column publishDate P1	—	Mateo Jacques	84d
UNB-1145	Better slack message	—	Basil Woods	65d
UNB-1203	Analytics hotfix	—	Basil Woods	65d
UNB-1086	Speed up CI	—	MJ Long	63d
UNB-1420	Scope advertiser id for ads per merchant P1	—	Ted Bennett	38d
UNB-1297	Fallbacks for Gemini video + audio	—	Basil Woods	36d
UNB-907	Error: Invalid new message webhook payload	—	Ted Bennett	36d
UNB-1028	Multi-selecting risks gets cut-off on page	—	Mateo Jacques	31d
UNB-1319	Smart Groups data inconsistencies	Collabs	Tomas	17d
UNB-1223	Auto-action flags when auto-confirmed	Review Queue	Ted Bennett	15d
UNB-1704	Backpopulate costs for Bianca	Pipeline	Basil Woods	15d
UNB-1714	Assurance Error	Pipeline · Bug	Basil Woods	13d
UNB-1569	Top performers active partners score	—	Tomas	11d
UNB-1763	Unlicensed music flags not auto-confirmed	Safety · Bug	Ted Bennett	10d
UNB-1548	Improve video removal detection	—	Tomas	6d
UNB-1818	Additions to the videos table in ClickHouse	Data	Alastair Hardie	1d
UNB-1832	DBT OOM	Pipeline	Basil Woods	1d

26 issues in "Behind Flag" completed state. Oldest: UNB-919 (100d). Ads Platform issues (UNB-919, UNB-925, UNB-1782) waiting 1–100 days. 3 new this week: UNB-1782, UNB-1818, UNB-1832. Released: UNB-1349, UNB-1446, UNB-1646.

Engineering Project Timeline · Apr – Aug 2026 · By Initiative

Apr May Jun Jul Aug

🛡 Safety · Set-and-forget Hugo Soul · Target Jun 30 → Linear

Updated Review Queue & Video Processing

In Progress · → Jun 26

Risk Configuration Page

Nick · → Jun 19

Customer Risk Configurations

Tiff · ongoing

Creator-Facing Risk Explanations

Tiff · → Jun 19

Safety Config Data Centralised

Ted · ongoing

Audit & Update Risk Names 15d overdue

Hugo · was May 28

Updated Safety Overview

Nick · Jun 29 → Jul 7

Safety Policies

Tomas · Jun 1 →

👥 Creator Management · End-to-end workflow Alastair Hardie · Target Jun 30 · On track → Linear

Sample Management Screen

Alastair · → Jul 12

Collaborations: Product Hardening 20d overdue

Nick · was May 23

Automate Outreach: Product Hardening 28d overdue

Nick · was May 15

Creators Page: Product Hardening 21d overdue

was May 22

Smart Collabs: Metrics & Performance 33d overdue

Alastair · was May 10

Creator Tags

Alastair · ongoing

Unbox Smart Groups v2.0

Alastair · ongoing

Creator Overview

Alastair · → Jul 1

Block List Management

Alastair · → Jul 11

Creator Automations

Alastair · ongoing

Home for Message Templates

Jun 1 →

⚡ Platform & Scale · Ready for enterprise scale MJ Long · Target Jun 30 → Linear

New: Ads to the Platform

MJ · Ready to Merge

Workspaces: Multi-Brand Access 32d overdue

MJ · was May 11

Ads Creative Control & Campaigns

Alastair · → Jul 19

Workspace — Reuse Assets & Workflows

Nick · Jun 5 →

🔬 Intelligence · Differentiated operator intelligence Tiff Tuor · Target Jul 31 · On track → Linear

Content Quality Score

Tiff · → Jul 12

Creator Relationship Visibility & Signals

Alastair · Jun 6 →

Define What Good Looks Like — v0 3d overdue

Tiff · was Jun 9

Other

Update Platform — New Brand Look

Nick · → Jul 12

In Progress

Overdue

Backlog / Planned

|Today (Jun 12)

Dashed right edge = no target date

GTM · Lead Pipeline

Attio lead_pipeline · 86 leads

🚧

Under Construction

Live data is flowing from Attio. This section will surface volume metrics (leads, meetings, outreach) as the primary focus for next quarter. Full pipeline view coming post-design sign-off.

Meeting 21

Stale 17

Contacted 12

Won 9

Qualified 9

Lost 6

Trial 4

Qualifying 3

Contracting 2

Proposal 2

Negotiating 1

Key sources: Flywheel · TTS · SoCom · Orca · Inbound/Website · Kelsie · Chris Newby